Cruise Automation, the San Francisco-based company, is now known as the one bought by the General Motors. The deal will be funded with both money and stocks. They will become a relatively independent cogwheel of the newly created wing of autonomous cars in GM. It is headed by Doug Parks, who will be responsible for the development of all sensitive and important technology: electricity, batteries, software, user application, and the integration of all this with safety systems.
The officials in GM do not hide that they were interested in acquiring Cruise Automation because the latter ones have the in-depth elaborated technology of driverless cars, burning hearts, and the desire to change the world for the better. In addition, they have already tested their software in the challenging San Francisco’s streets environment and found it successful. They have created the fully working software that might be installed on cars Audi S4 and A4 to turn them in the fully self-driving ones. But GM, obviously, had a good thought that such innovation could be handy in the manufacturing cycle of the cars fully integrated into the technology and did this step to make a nice leap forward.
GM wants to become a leader again in the development of self-driving cars, after this initiative was taken by Google, Facebook, and other tech companies. General Motors’ representatives say that in the highly commercial world of driverless cars that is going to evolve just in several years, they don’t want to lose the leader position. Especially profitable and promising they see the field of autonomous cars that will be used by drivers time to time that will roam the city on their own and will return to the dock or a hub when the rent is over. For that purpose, they have created the alliance, partially becoming the owner of Lyft company for 0.5 billion. This acquisition here is twice costlier and the Cruise Automation company will become the part of GM, which is not the case with Lyft.
Combining the technologies together, GM wants to achieve the development of fully autonomous cars that will be secure, safe, won’t need the influence of the operator and will make the everyday transportation faster, more seamless, and cheaper.